Tianhao Xu
Business Trailblazer
My business journey starts as Rooted Treasure, which is a boutique cultural business that bridges the gap between spiritual tradition and modern global markets. Inspired by my personal journey through Chinese metaphysics—being “lack of gold” in the Five Elements—and my passion for travel and business, I founded Rooted Treasure to explore how handcrafted objects carry not only material value, but also symbolic and emotional power.
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Rooted Treasure connects high-net-worth individuals seeking authenticity, legacy, and spiritual meaning with artisans from underrepresented or underdeveloped regions, especially those working with metal-based crafts such as jewelry, amulets, and talismans. These pieces are rich in cultural symbolism, rooted in centuries-old practices, and reimagined for contemporary, conscious consumers.
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Vision
To create a new kind of luxury—one that is not only beautiful and exclusive, but also meaningful, ethical, and rooted in tradition.
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Mission
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To empower artisans whose spiritual craftsmanship deserves a global audience.
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To curate symbolic metal goods that serve as both protective objects and artistic expressions.
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To develop the concept of “Destiny-Based Economy”—a model that combines cultural metaphysics, market trends, and personal identity.
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To cultivate a global community that values objects with soul, not just surface.
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Why Rooted Treasure, and Why Now
The luxury market is evolving. Consumers no longer want just things—they want stories, symbols, and connection. In a fast-paced world, Rooted Treasure offers a slow, intentional alternative: goods that carry history, belief, and identity. As interest in spiritual practices and heritage craftsmanship rises, we are uniquely positioned at the intersection of business, belief, and beauty.
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Core Values
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Rootedness: Every treasure comes from deep cultural soil.
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Reverence: We honor the beliefs and traditions behind every piece.
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Integrity: Transparent, ethical, and fair in every collaboration.
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Transformation: Turning spiritual insight and handcrafted heritage into economic and personal empowerment.
